ExpoCycle offers a unique atmosphere

Combining industry celebrations, technical seminars, product demostrations and on-site activities providing retailers with an opportunity to test the latest in cycling equipment, network, access in-depth retail education and learn about the latest challenges facing the industry.


ExpoCycle is the most important event

for the Canadian cycling industry. Leading suppliers recognize ExpoCycle as the most cost effective way to meet retailers from across Canada and the north eastern United States.


The Bicycle Trade Association of Canada (BTAC) is the hub of the bicycling industry in Canada. We have a singular mission and clear responsibility: to advance the business goals of our members, the retailers and suppliers that together comprise the bicycling industry in Canada.

We help our members to grow their businesses by providing programs and services in four interrelated areas: knowledge, advocacy and education, information, and events.

  1. Knowledge: We’re committed to uncovering essential information about the industry and the marketplace.
  2. Advocacy and Education: We help to build the entire industry by encouraging more Canadians to ride bicycles.
  3. Information: We keep the industry informed of the latest national and international initiatives that affect both suppliers and retailers.
  4. Events: We’re the architects of ExpoCycle, widely regarded as the most important event for the industry in Canada.