Advertising / Sponsorship

Sponsorship is the fastest growing form of marketing and is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities available at ExpoCycle to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your targeted market, Canadian bicycle retailers.

Some trade show promotional opportunities include sponsorship of the BTAC Industry Party, a keynote speaker, educational programs, banners, badge holders, badge inserts, aisle signs, audio visual equipment, tote bags, shuttle buses, and much more.

So, why should your company be interested in sponsorship? When done well, it offers significant opportunities for distinct marketing and competitive advantages, as well as showing support of the event.

Sponsorship is the financial support of an activity, used primarily to reach specified business goals. Sponsorship allows you to reach specifically targeted niche markets without any waste. In addition, it is a powerful complement to other marketing programs, in addition to having a dramatic influence on customer relations.

• Enhancing Image/Shaping Customer Attitudes

Often companies are looking to improve how they are perceived by their target audience. Sponsoring events that appeal to their market are likely to shape buying attitudes and help generate a positive reaction.

• Driving Sales

Sponsorship geared to driving sales can be an extremely potent promotional tool. This objective allows sponsors to showcase their product attributes. Food and beverage companies often use sponsorship to encourage samplings and sales.

• Creating positive publicity/heightening visibility

Every sponsor is seeking wide exposure in both electronic and print media. Positive publicity helps create heightened visibility of products/services. Various media covering the event may include sponsors names and/or photos. In addition, the kind of media coverage a sponsor may get is often unaffordable if the company were to think of purchasing it, and if it were available. To maximize this objective, it is important for the sponsoring company to have a comprehensive media campaign to augment the regular media coverage promoted by the organizers. Sponsorship can often generate media coverage that might otherwise not have been available.

• Differentiating from competitors

The mere act of sponsoring an event, especially an exclusive sponsorship, is a significant way to create competitor differentiation. Your company name has the opportunity to stand out head and shoulders above the competition. This is particularly helpful if your company wants to combat a competitor with a larger ad budget. Sponsorship allows smaller companies to compete with their industry giants.

Target audiences often perceive sponsorship in a positive way. They see you as making a greater effort to support the event, often allowing more or better activities to take place as a result of your sponsorship.

•  Helping with good "Corporate Citizen" role

Another powerful sponsorship objective allows companies to be viewed as a "good partner." To be seen supporting the event and contributing to its economic development is extremely powerful and creates enormous goodwill.

• Enhancing business, customer and VIP relations

Sponsorship that offers hospitality opportunities is always very attractive to companies. Perks may include special exclusive networking settings such as VIP receptions – opportunities to meet key customers and solidify business relationships. It is important to evaluate each opportunity and look for ways it could tie into your marketing objectives.

For more information on Sponsorship Opportunities please contact: