BTAC Retailer Power Program
BTAC Retailer Power Program 2010
ExpoCycle is more then just a trade show. It empowers you for success.
Are you missing what's important? Have you ever wished you were better informed? There's nothing more valuable than knowledge. Plan to attend this year’s Retailer Power Program.
Building on the success of last year’s Retailer Power Program, is an even bigger line-up of experienced speakers. Armed with a wealth of retail knowledge, our speakers have only one goal in mind - boost your business's bottom line!
**Seminar topics and speakers are subject to change**
DAY 1 - SUNDAY, SEPTEMBER 12
Your Store As A Brand
Be Social, Be Smart
Selling To Women
How To Efficiently Use Social Media
DAY 2 - MONDAY, SEPTEMBER 13
AGM - Bicycle Trade Association of Canada
How To Increase The Efficiency Of Your Marketing
How To Shop A Trade Show For Display Ideas
Getting Everyone “Pedaling In The Same Direction”
Servicing Electric Bikes: Obstacle Or Opportunity?
How To Shop A Trade Show For Display Ideas
Black Ink: Cashflow Management Secrets Your Accountant Never Shared!
The Specialty Bike Retailer Market — What Does It Really Look Like?
DAY 3 - TUESDAY, SEPTEMBER 14
Creating Positive Cashflow With An Open To Buy
How To Put Sizzle On Your Sales Floor!
DAY 1 - SUNDAY, SEPTEMBER 12
YOUR STORE AS A BRAND
8:00 AM – 9:30 AM
DAN MANN, THE MANN GROUP
(ENGLISH ONLY SESSION)
Retailers love to spend considerable time and money on their Brand identity. I guess it makes us feel like marketing experts. If you really want to maximize your efforts (and get a bigger bang for the buck!), focus instead on your Brand experience.
A Brand, ideally, creates emotion. If you don’t think so, just ask someone what bike he or she rides. People can be quite committed to their favourite bike company. But, in this highly competitive marketplace we are in, how can we create that sort of emotion for OUR Store? We believe that the emotion begins (or ends!) on your sales floor. You have surprising opportunities within the four walls of your business to create a memorable Brand experience—and that translates to increased revenue for you.
In this session, we will discuss:
• The vital component of Branding that frequently is “left out” of marketing meetings
• Opportunities for unique Branding experiences that you can implement in your business tomorrow
• Avoiding the typical…thereby creating a truly memorable Brand experience
• How to address the ONE consistent roadblock you will face in this effort (hint: it’s not budgeting…)
• Examples where this is being done successfully—and what you can learn from them
BE SOCIAL, BE SMART
10:00 AM – 11:30 AM
MARK GRAFF, CO-FOUNDER, SMARTETAILING.COM
(ENGLISH ONLY SESSION)
The buzz is about social media: Facebook, Twitter, YouTube and more. Social media are free, easy and effective IF you have a plan and avoid costly excesses. Get practical, market-based tips and see best practices to help you engage with your customers in the communities. Learn the best ways to promote your business and drive more traffic to your website and through your doors.
SELLING TO WOMEN
12:00 AM – 1:00 PM
SHARON LEICHUM, RETAIL CONSULTANT
(ENGLISH ONLY SESSION)
Something is happening in women’s sports – participation is growing by leaps and bounds. As it grows, manufacturers are providing women’s-specific performance products. Consequently, retailers have more and more decisions to make as gender-specific lines proliferate.
Retailers must recognize and understand the differences between men and women in their approach to product and to the shopping experience. Understanding those differences can help tailor customer service to meet the needs and expectations of the segment of the population that spends over half the available family income each year – WOMEN.
Sharon Leicham, author of “How to Sell to Women” will present a Selling to Women Seminar during which she will discuss what salespeople need to know about selling to women, understanding women’s buying preferences, what women want in cycling products and what the women-friendly store looks like.
HOW TO EFFICIENTLY USE SOCIAL MEDIA!
1:30 PM – 3:00 PM
LUC DUPONT, PROFESSOR OF COMMUNICATION AT THE UNIVERSITY OF OTTAWA
(FRENCH ONLY SESSION)
Customers of every generation are looking to become part of communities. Across the street, or across the globe, the power of social networking is making itself heard around the world.
This seminar features an introduction to the power of social networks and will explain how your business can harness that power to create brand loyalists and community members who will shop in your store and tell others to do so as well – all via the internet. Using concrete examples, the instructor delivers the ABCs of social media and what is essential to know to generate ideas that sell.
• What is the impact of Internet on traditional media
• Social Media: which products to use on the Internet
• How to design catchy messages on social media
• How to stand out and be noticed through social media
• How to organize your offense on the Internet
• How to measure the effectiveness of your marketing efforts
DAY 2 - MONDAY, SEPTEMBER 13
AGM - BICYCLE TRADE ASSOCIATION OF CANADA
8:00 AM – 9:00 AM
OPEN TO EVERYONE
Find out more on the initiatives your organization has been involved in on behalf of the Canadian bicycle industry.HOW TO INCREASE THE EFFICIENCY OF YOUR MARKETING
9:30 AM – 11:00 AM
LUC DUPONT, PROFESSOR OF COMMUNICATION AT THE UNIVERSITY OF OTTAWA
(FRENCH ONLY SESSION)
This training offers participants the opportunity to become familiar with key elements of successful marketing and what is essential to know in order to generate ideas that sell. This is a practical seminar, packed with information, advice and data especially essential and entertaining.
HOW TO SHOP A TRADE SHOW FOR DISPLAY IDEAS
10:00 AM – 11:00 AM
SHARON LEICHUM, RETAIL CONSULTANT
Merchandising expert Sharon Leicham will guide you on an interactive tour through the show floor highlighting excellence in visual display by our exhibiting brands. The tours are designed to help provide new display strategies to improve in-store flow, increase profitability and feature the 2011 product lines. Draw your customers in for repeat business with vibrant new display ideas.
GETTING EVERYONE “PEDALING IN THE SAME DIRECTION”
11:30 AM TO 1:00 PM
DAN MANN, THE MANN GROUP
(ENGLISH ONLY SESSION)
Trying to operate your business when employees are not enrolled to your purpose is frustrating and inefficient. How do we secure “buy in”? Can you imagine the potential that exists when all members of your team are on board? Everyone’s efforts are maximized—and the team works together as a whole.
We’ll show you a proven method for securing the emotional investment from your team. You will get everyone “on the bus” (to quote Jim Collins)…and heading in the same direction. We’ll also discuss what to do about those folks that won’t!
This seminar addresses:
1. What matters most to your employees?
2. How retention increases profitability—and how to increase retention
3. The surprising percentages that show you exactly WHY people do or don’t buy in.
4. How the Pareto Effect can be used to your advantage. (Oh and by the way…what IS the Pareto effect anyway?)
5. Steps you should take on day one after you get home.
SERVICING ELECTRIC BIKES: OBSTACLE OR OPPORTUNITY?
1:30 PM – 2:30 PM
ANTHONY CLYDE
(ENGLISH ONLY SESSION)
Most bike dealers mistakenly think that servicing an electric bike requires special training and knowledge to repair motors and batteries. This could not be further from the truth. Neither of these components are ever pried open, but knowing what questions to ask makes troubleshooting a breeze, and gets your customers back on the road quickly. Most problems are bike problems and you already know how to solve these. In this session learn the basics of servicing an electric bike, including what to look for (and avoid) in an electric bike to make things easier for yourself as retailer. Q&A period to follow..
HOW TO SHOP A TRADE SHOW FOR DISPLAY IDEAS
2:00 PM – 3:00 PM
SHARON LEICHUM, RETAIL CONSULTANT
Merchandising expert Sharon Leicham will guide you on an interactive tour through the show floor highlighting excellence in visual display by our exhibiting brands. The tours are designed to help provide new display strategies to improve in-store flow, increase profitability and feature the 2011 product lines. Draw your customers in for repeat business with vibrant new display ideas.
BLACK INK: CASHFLOW MANAGEMENT SECRETS YOUR ACCOUNTANT NEVER SHARED!
3:00 PM – 4:30 PM
TOM SHAY, PROFITS PLUS
(ENGLISH ONLY SESSION)
Lack of financial management is the major cause of failure for small businesses; and while many businesses receive financial information (profit-and-loss statements, balance sheets) this information is rarely utilized to make decisions for the business.
During this seminar, Tom Shay will explain and teach:
• Setting personal and business goals
• Understanding the financial information you have
• Anticipating and creating the next 12 financial statements now!
• Designing a financial goal for the future of the business
Attendees are guaranteed to return to their businesses equipped to understand their financial statements, increase their profits, and forecast the profitable future of their business.
THE SPECIALTY BIKE RETAILER MARKET — WHAT DOES IT REALLY LOOK LIKE?
5:00 PM – 6:00 PM
ROB JONES, EDITOR OF CANADIAN CYCLIST & BTAC'S DIRECTOR OF DATA CAPTURE
(ENGLISH ONLY SESSION)
For most independent Specialty Bike Retailers it is hard enough to keep on top of the numbers for your own business let alone try to figure out what the bicycle industry is doing on a broader scale. However, successful retailers know that the more you can understand about your industry the better positioned you are to identify and take advantage of opportunities, and avoid potential threats. Rob Jones, BTAC's Director of Data Capture Programs will provide an overview of the information that has been gathered from both wholesale and retail sources, and explain how this is relevant to every SBR. Q&A period to follow.
DAY 3 - TUESDAY, SEPTEMBER 14
CREATING POSITIVE CASHFLOW WITH AN OPEN TO BUY
8:00 AM – 9:30 AM
TOM SHAY, PROFITS PLUS
(ENGLISH ONLY SESSION)
Too much inventory on the shelves? Too many outages during the peak season? Both of these problems occur because of a lack of advance planning. This problem can be prevented by developing and utilizing a plan to have the right amount of inventory in the business at the right time. This "plan" is called an "open to buy." Participants will learn how to create and utilize such a tool as well as have the opportunity to receive a free "open to buy" calculator from Profits+Plus.
HOW TO PUT SIZZLE ON YOUR SALES FLOOR!
10:00 AM – 11:30 AM
TOM SHAY, PROFITS PLUS
(ENGLISH ONLY SESSION)
Look at all that square footage your business occupies? And we haven't even look at the idea of cubic footage! Are you getting the most for the rent or mortgage payment you are making each month? Sales per square foot and average sales ticket are two of the most critical numbers in the management of a business. Join this presentation to see how you can make your sales floor work even harder for you.
