Retailer Power Program
Retailer Power Program 2010
ExpoCycle is more then just a trade show. It empowers you for success.
Are you missing what's important? Have you ever wished you were better informed? There's nothing more valuable than knowledge. Plan to attend this year’s Retailer Power Program.
Building on the success of last year’s Retailer Power Program, is an even bigger line-up of experienced speakers. Armed with a wealth of retail knowledge, our speakers have only one goal in mind - boost your business's bottom line!
**Seminar topics and speakers are subject to change**
For a sampling of the topics you can expect to see available at the Retailer Power Program this year, below is the schedule from our 2009 series while we prepare for 2010.
Day One - Thursday, September 10
The Changing Market - Are You Positioned to Participate?
If Patton Ran Your Business
What Is Your Budget For Lost Customers?
Team Up for Success!
Increase Your Sales
Day Two - Friday, September 11
AGM - Bicycle Trade Association Of Canada
Maximizing Online Potential
The Specialty Bike Retailer Market - What does It Really Look Like?
Creating The Ultimate Cycling Retaile Experience
The Retail Store Manager As Leader
Day Three - Saturday, September 12
Creating the Ultimate Cycling Retail Experience
How to Create Advertising That Works
Advertising Media Planning
Day One - Thursday, September 10
THE CHANGING MARKET- ARE YOU POSITIONED TO PARTICIPATE?
Keynote Session: 8:30 am - 10:00 am
Moderated by: Rob Jones, Editor of Canadian Cyclist & BTAC's Director of Data Capture
(English Only Session)
Economic and environmental concerns have led to growing interest in cycling as both a means of transportation and of recreation. The question is: How can you as a Specialty Bicycle Retailer effectively participate in this expanding sector of the market? Don't miss this session, where a panel of retailers, suppliers and advocacy experts discuss best practices in the emerging commuter and recreational markets. Q&A period to follow.
IF PATTON RAN YOUR BUSINESS
10:30 am - 12:00 pm
Tom Shay, Profits Plus
(English Only Session)
General George S. Patton was known for his dedication to a military effort and his determination to achieve victory. Utilizing the same book that Patton studied as a military student, this workshop helps participants to determine the strategies and tactics they will utilize as they combat their competitors. Attend this session and you will never see your competition in the same way again. And you will be prepared for victory.
WHAT IS YOUR BUDGET FOR LOST CUSTOMERS?
12:30 pm - 2:00 pm
Simon St-Hilaire, Speaker
(French Only Session)
Every year your company loses its share of customers, learn why and how you can prevent this situation. Plan ahead, the future of your company must rely on your customers’ base. Companies generally invest an average of 6 times more to attract new customers than to preserve them, in spite the fact that in most cases, a customer’s loyalty is worth ten times the value of a single transaction. How about yours?
TEAM UP FOR SUCCESS!
2:30 pm - 4:00 pm
Tom Shay, Profits Plus
(English Only Session)
After inventory, wages are the largest expense a business has. And for most businesses, it is the area that can easily "make or break" them. With over twenty five years of experience of managing and owning a business, Tom Shay will share with you the techniques he used to create a team of employees that were second to none. From creating job descriptions to incentive pay programs, Tom will cover all the points which are crucial to turning your employees into a team that your competition is envious of.
INCREASE YOUR SALES
4:30 pm - 6:00 pm
Simon St-Hilaire, Speaker
(French Only Session)
Selling, is the art of leading the client to buy, with a proper probing. Too often, salespersons offer solutions based on their own preferences or their proper needs if not according to their own financial situation by neglecting their clients’ preoccupation and even their priorities. Learn how to convince.
Day Two - Friday, September 11
AGM - BICYCLE TRADE ASSOCIATION OF CANADA
8:30 am - 9:30 am
Open to all Members
Find out more on the initiatives your organization has been involved in on behalf of the Canadian bicycle industry.MAXIMIZING ONLINE POTENTIAL
10:00 am - 11:30 am
Mark Graff, SmartEtailing.com
(English Only Session)
Today’s consumers use the Internet for more than product research and purchases. They’re seeking out other people, reading their thoughts and opinions, and contributing to the collective conversation. As your customers explore new ways to learn and communicate online, you need to create an online presence that meets their rapidly evolving needs, wants and expectations. From AdWords to video and everything in between, discover the newest ways to drive traffic to your website and your store.
THE SPECIALTY BIKE RETAILER MARKET- WHAT DOES IT REALLY LOOK LIKE?
12:30 pm - 1:30 pm
Rob Jones, Editor of Canadian Cyclist & BTAC's Director of Data Capture
(English Only Session)
For Most independent Specialty Bike Retailers it is hard enough to keep on top of the numbers for your own business let alone try to figure out what the bicycle industry is doing on a broader scale. However, successful retailers know that the more you can understand about your industry the better positioned you are to identify and take advantage of opportunities, and avoid potential threats.
CREATING THE ULTIMATE CYCLING EXPERIENCE
2:00 pm - 3:30 pm
Tony Tanner, The Mann Group
(English Only Session)
Is your business prepared to survive or even thrive in today’s challenging climate? Scary question, isn’t it? Nothing is more critical to the success of your business than your ability to create the ultimate experience for your customers. It’s not about the brands of bikes you carry, or your advertising. You have to give your customers a reason to spend their hard earned discretionary income with you. You want to grow your business? Get involved in your customer’s experience!
THE RETAIL STORE MANAGER AS LEADER
4:00 pm - 5:30 pm
Tony Tanner, The Mann Group
(English Only Session)
As retailers look for improvement in efficiencies, implementation and profitability, one staff position becomes increasingly important: Store Manager. In most retail companies, few roles have more impact on revenue growth, company culture, store environment and customer satisfaction. But how can a store manager be MOST EFFECTIVE? Great retail organizations recognize the Store Manager’s role as Leader. The Store Manager influences, Teaches, Solves Problems, Coaches, Builds a Team and Represents the Brand to the public. The Store Manager is responsible for meeting Revenue Goals.
This seminar addresses these topics:
1. Defining the ideal role for a Store Manager
2. Characteristics of this Manager/Leader
3. Leadership Activities for the sales floor
4. How to Develop Leadership Skills for this role
Day Three - Saturday, September 12
CREATING THE ULTIMATE CYCLING RETAIL EXPERIENCE
8:30 am - 10:00 am
Tony Tanner, The Mann Group
(English Only Session)
Is your business prepared to survive or even thrive in today’s challenging climate? Scary question, isn’t it? Nothing is more critical to the success of your business than your ability to create the ultimate experience for your customers. It’s not about the brands of bikes you carry, or your advertising. You have to give your customers a reason to spend their hard earned discretionary income with you. You want to grow your business? Get involved in your customer’s experience!
HOW TO CREATE ADVERTISING THAT WORKS
10:30 am - 12:00 pm
Luc Dupont, Professor of Communications at the University of Ottawa
(French Only Session)
This training offers participants the opportunity to familiarize themselves with the basic advertising principles, concepts and techniques relating to the world of cycling. Through examples, the instructor delivers the ABCs of successful advertising, what you must know to effectively sell your products: Images, words, slogans, colors, etc.
ADVERTISING MEDIA PLANNING
12:30 pm - 2:00 pm
Luc Dupont, Professor of Communication at the University of Ottawa
(French Only Session)
This training provides a broad picture of the advertising universe with a central question:
"How to make the most of every dollar invested in advertising and avoid costly mistakes?" This is a practical and entertaining seminar, packed with data, advice and essential information on media planification, decisions relating to both the media and supports to be used, print and electronic media, Internet, etc.
