Tom Shay 
Profits Plus
Tom Shay's experiences as a fourth-generation merchant provide him with the knowledge and background to present tried-and-proven ideas to assist owners, managers, and staff with the day-to-day operations of their businesses. During the 25-plus years when Tom was a part of the family business, the stores were ongoing laboratories for the management and promotional techniques that are the backbone of the seminars Tom now produces.
He presents proven and time-tried ideas on the topics of promoting, customer loyalty, business-management design, employee skills development, and financial control.
A native of Fort Smith, Arkansas, Tom’s first job was working in his grandfather's general store. Tom moved to Florida to join his parents in the family operation they had purchased in 1971. Over the next 26 years, the Shay family owned and operated three businesses. In 1997, Tom sold the business to devote full time to the development of seminars and writing magazine columns and books.
In addition to providing proven business-building ideas through his writings in over 60 trade publications, Tom has authored EZ Cashflow that teaches how to accurately forecast your next 12 financial sheets, and a series of management tip books beginning with 100 Profits Plus Ideas for Power Promoting and 100 Profits Plus Ideas for Power Managing.
As a speaker, Tom has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by fewer than 8 percent of speakers worldwide.
Tom and his wife Marilyn reside in St. Petersburg, Florida, with their twin sons Darren and Blake.
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SmartEtailing.com
Mark Graff is co-founder of SmartEtailing.com which, for over 11 years has provided website solutions for specialty retailers in the bicycle industry. Mark’s experience helping bicycle stores, especially in the area of marketing, spans more than 30 years. Born into a family with retail roots that date all the way back to the American Civil War, Mark believes steadfastly in the importance of specialty retailers both for the health of the industry as well as for the positive contributions to communities that come from local merchants. Mark is also a lifelong cyclist and has an ever-growing stable of bicycles. He freely admits this is mostly because he can’t part with an older bike as he acquires a new one. His wife thinks he needs counseling. He is certain he just needs a bigger garage.
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Rob Jones
Editor of Canadian Cyclist & BTAC's Director of Data Capture
Rob Jones is the Director of Data Capture for the Bicycle Trade Association of Canada, collecting statistics on the Canadian SBR market at both the wholesale and retail level. Rob has over 30 years of experience in both the business and sport of cycling, as well as having spent more than ten years as a Professor of Mathematics and Statistics.
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